9th February 2020, Dubai, United Arab Emirates: The outlook for international tourism is positive with the UNWTO forecasting 3.8% growth per year from 2010 to 2020. With Middle East outbound tourism growing 2% ahead of the international average, destinations outside the region are striving to increase their share of this growth market.
As the meetings industry becomes increasingly multigenerational with an influx of millennials joining their established peers, consciousness of wellness and ethics remains a key concern. On the other hand, Middle Easts’ outbound travelers, for both business and luxury, are looking for luxury & cultural experiences.
A major trend seen in outbound MICE and luxury travel from the Middle East is the shift towards singular experiences be it cultural, historical or natural. Experiential travel remains a key factor and will encompass the adventure, culture, heritage, wellness and spa, and cruise tourism segments, which are currently trending globally. Exploring every aspect of the Meetings, Events, Business and luxury Travel Industry, the 8th annual Meetings Arabia Luxury Travel congress will welcome influencers from the world of conferences, meetings, incentives, events, business and luxury travel for more than 15 hours of learning and more than 10 hours of business networking over two days on 25th-26th February 2020 at Rixos Premium JBR, Jumeirah, UAE
Hosted under the theme of ‘Where the world meets Middle East buyers’, The two-day conference offers a strong platform to international travel corporations, MICE buyers, world-class global suppliers, tourism boards, convention & visitor bureaus, influencers of the events industry, and outbound luxury travel experts to discuss and debate on the diverse MICE-travel related disruption . The summit is one of the region’s most unique conferences that provides business examples, strategies and facilitates intimate conversations on what is shaping the overall industry.
From top corporates such as Tabuk Pharma, Microsoft, Jamjoom Pharma, Emirates NBD, Nahdi Medical, IBM to Middle East's leading travel agencies such as ATS Travel, Travel Point Oman, Attar Travel KSA, ACE Travel KSA, Fujairah Holidays, Pan world Travel, Zahid Travel KSA and many more, the congress will host prequalified buyers and top notch suppliers such as Genting Cruise Lines, Korea Tourism Organization, Seoul Tourism Organization, Global Tour, Lotte Hotel & Resorts, Czech Tourism, Dominican Republic Tourism, Convention & Exhibition Bureau of Georgia will come together at the congress to explore business opportunities.
Commenting on Georgia being regarded as one of the growing destinations for hosting luxurious events and being acclaimed as a prestigious wedding destination for couples. Commenting on its expansion, Mariam Rochikashvili, Deputy General Manager, Voyage Tours Georgia says “A place like Georgia has all the potential to become a reverent player in the MICE industry. Georgia is a mixed bag of almost everything including its rich cultural heritage, authentic Georgian cuisines and its exquisite architectural designs. This is the right time to explore business opportunities and the Middle East certainly seems to be the right destination for this. Middle East is one of the strategic markets for MICE industry for Caucasus region including Georgia. Direct flights, free visa regime, good awareness of the destination for leisure segment are the key factors for the success in MICE travel in 2020 -2021.”
In the recent past, the tourism industry is deemed to be one of the most profitable sectors that is developing intensely. According to UNWTO Tourism Highlights, tourism comprises of one-tenth of the world’s working class which accounts for 10% of the world’s gross national income and 7% capital investment. Under this, Kazakhstan is also showing significant improvement and creating an impact on the overall industry. Speaking to the Valentina Balkebayeva, Senior Manager of Operation & Sales Department, Skyway, she says “For today this market is one of the most important for us, in the last two years we have seen the growth of tourists from this region to Kazakhstan. Moreover, the world is getting closer to each other, modern aviation allows you to fly to any point of the world without transfers comfortably, the region itself is growing economically, which causes the growth of tourists from this region. At present, our state is very interested in attracting tourists and developing Kazakhstan as a tourist destination and we would like to explore our partnership with Middle Eastern Mice and luxury travel leaders.”
Gearing up for the 8th edition of the Meetings Arabia and Luxury Travel Congress, Sidh N.C, Director, QNA International says “The development of the business tourism industry has revolutionized through these years that has led to this sector making a significant contribution to the overall economy. Through this event, we not only want to redefine the business potential of the Middle Easts’ outbound meetings/travel industry but provide a strategic business platform to cultivate meaningful relationships or partnerships that can benefit to strengthen the sector as a whole.”
MALT Excellence Awards will be held on 26th February in conjunction with the MALT Congress, Middle East's most prestigious & coveted recognition program that highlights, honors and celebrates path breaking achievements of top organizations and individuals, who have demonstrated exemplary initiatives in the field of Meetings, Incentives, Conferences, Events (MICE), Business and Luxury Travel from Middle East.