New Car Launches Take Front Stage at Dubai International Motor Show

date

14-Nov-2019

Dubai, UAE: With over 500 cars on display, the Dubai International Motor Show (DIMS) opened its doors to crowds of motoring enthusiasts and families who were seeking to catch a glimpse of this year’s best and most glamourous car launches and motoring-themed entertainment. Organised by the Dubai World Trade Centre (DWTC), the show is being held until 16th November 2019.

The 15th edition of the show has brought to the region, for the first time ever, a number of launches, including Nissan’s new concepts exclusively designed for customers in the Middle East; the Gazelle Storm, powered by a 4.8L 6-cylinder powerhouse, and the Navara Gazelle which offers unparalleled off-road experiences. Jaguar Land Rover hosted its regional debut of its new Range Rover, which is powered by the brand’s new six-cylinder Ingenium petrol engine, and combines dynamic on-road handling, luxurious refinement, and the trademark Land Rover all-terrain capability. Independent Chinese brand, Hongqi unveiled its flagship crossover SUV, the HS7, equipped with advanced assisted driving which offers a luxurious driving experience. UAE-based STREIT Group, one of the world’s largest armoured vehicle manufacturers revealed the Streit Shaman 8x8; the amphibious automobile delivers a horsepower of 146 and 350Nm torque, ideal for tackling all terrains, even water.

General Motors brought forth an array of models from Chevrolet, GMC and Cadillac, showcasing six new reveals with 36 models in total across all three brands; Chevrolet made regional debuts of the 2020 Corvette Stingray, the fastest and most powerful in Stingray history, the all-new 2020 Onix saloon, and the 2020 Chevrolet Captiva crossover; Cadillac revealed its all-new CT5 sports saloon; and GMC showed off its all-new GMC Sierra line-up.

Using their state-of-the-art 3D modelling studio, Italdesign, brought to life students’ visions of the cars of the future. Sponsored by CAFU, the MENA region's first-ever fuel on-demand mobile application, the ‘My Car of the Future’ competition demonstrated how – by endlessly refining their digital capabilities – Italdesign’s team of creatives can quite literally sculpt a car from start to finish in a 3D virtual environment, allowing unrivalled opportunities in vehicle design and alteration. The competition called on students aged 6-13 from across the city to submit drawings of what they imagined the car of the future to look like. The chosen students will also be going home with a small model of their designed car, the all-new Need for Speed game on Xbox, a poster of their design, and 2 grandstand tickets to Abu Dhabi F1.

Speaking at the unveiling, Antonio Al Asmar, General Manager of CAFU said, “We’re proud to be sponsoring this initiative because we are one of the companies innovating the oil and gas sector, and it makes a lot of sense for us to help kids grow their creativity, their entrepreneurship and their innovation skills. We want to be sure the youth can see their dreams are not so far from reality.”

Christian Bolognesi, Press Office Manager, Italdesign, “This project was a demonstration of Italdesign’s range of expertise, showcasing the finest technologies in automotive design. It was a fantastic feeling to see the students’ faces when their designs were unveiled.”

Nicky Stimpson, mother of Zac Stimpson, whose design was brought to life in 3D by Italdesign, said, “I am so thrilled that he is one of the finalists; he was so keen to enter because he has loved cars his whole life. His idea started with flying as the main factor in his design and then he was inspired by the falcon so the bonnet is a beak, the spoiler in the back is the tail of the falcon and of course the wings and the headlights are the claws of the falcon, with the indicators inside as well.”

The show’s daily ‘Visit & Win’ raffle draw saw, one lucky winner receive AED 10,000 cash prize, and two winners walked away with Traxxas RC cars. Visitors to the show can enter the raffle every day for a chance to win.

The Dubai International Motor Show takes place until 16th November at the Dubai World Trade Centre. The Show is also inviting all women who have a keen interest in motoring to visit with free entry between 1-4pm on 12th-14th November, and in an effort to celebrate women drivers from Saudi Arabia, the Show is offering free entry throughout the show for those women who hold a valid KSA driving license.

To learn more and register your interest, visit https://www.dubaimotorshow.com or follow the show on Instagram.

 

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